According to Hubspot, 92% of all marketers indicated that their efforts in social media have created exposure for their businesses, while 80% of marketers indicated that their social media efforts increased website traffic. Businesses all over the world have been discovering the benefits of social media marketing. Social media has been proven to contribute to the success and growth of many companies.
Are you still skeptical about social media marketing for your business? Below are a few reasons on why social media marketing is beneficial to the success of a business:
Helps Businesses Learn About Their Audience
The key to every successful business is identifying the customer’s needs. Social media allows knowing your potential customers easier through social networks. You can acquire the dominant languages spoken by your social media audience, as well as their age and gender. This information can be used to cater campaigns and product offers to your target audience.
Helps Businesses Provide Better Customer Service and Build Relationships
Social media allows businesses to get instant access to customers comments, questions, and concerns. This provides businesses with valuable insight on customer perspective. Although a company may have a dedicated customer service department reachable through phone and email, it is crucial to handle issues along the method of communication consumers prefer. Customers want to know that they can easily be helped if they have a problem. According to Forbes, 71% of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people. If you respond to a customer’s concern through a public social media network, such as Facebook or Twitter, it adds a level of transparency to your business. Communicating with your customers directly allows you to build deeper relationships and demonstrates your quality of customer service.
Increase Your Website Traffic
Sharing content on social media invites users to visit your website. It also allows you to reach out to new customers. If you post content of high quality on social media, customers will not only return to your site, but share it with others as well.
Boost SEO Rankings
In the past simply optimizing your site and regularly updating your blog were the only SEO requirements. The presence of social media is one of the most significant factors in increasing rankings. Search engines are receiving “brand-signals” from businesses sharing their content on social media that speaks of their brands legitimacy, credibility, and trustworthiness. It is necessary to be actively posting to receive rankings for specific keywords.
Share Content Easier And Faster With Social Media Marketing—At Zero Cost!
Social media has made it easier and faster to share content. Before marketers had trouble getting content to their customers in the shortest possible time. Also, social networks are a cost-effective way to brand in front of fans and potential customers. Facebook, Twitter, LinkedIn and Pinterest allow you to advertise and distribute content with no cost outside of your time spent. These social networks provide advanced, but affordable advertising platforms you can use to target your consumers with demographic, keywords and interest-based campaigns.
Social media can open so many doors for your company, especially when you choose to work with BrioDigital. The minute you decide to jump onboard with our team, you are giving your company the opportunity to step into the realm of digital marketing, in which you get the chance to show the world that your company is like no other, and in the process, attract new customers and positive publicity for your company. The success of your business is of the utmost importance to our team, so don’t wait to join our team today, and get your company on the map!
Call Us To Begin Your Campaign!
Call us at (888) 310-8074 to experience the benefits of social media. Contact us today! We will show you how social media marketing can increase the value of your brand or company.