When blogging was first introduced in the late 1990s it was initially used as a unique platform to share a person’s thoughts, feelings, opinions and/or experiences — an online journal with a minimal following. Today, a blog has grown into a platform that allows businesses to build their brand, website traffic, and reputation through SEO.
A blog is critical to a content and SEO strategy for a business. Blogging allows you to develop a relationship with your page visitors and build engagement.
The importance of a blog for a company website:
Improves the SEO of your Website
A well-managed blog that is regularly updated with relevant topics about your business will increase your website’s SEO.
Increases Traffic to your Website through inbound links
The number of relevant inbound links will increase with a company blog that will direct readers to the main parts of your website. SEO will increase traffic to the website and the length of time visitors spend on the site.
Experts in a particular field
The content from your company blog gives your customers or readers the confidence to trust you and your brand as an expert in your particular field. This allows you to enforce a stronger brand connection with your readers.
Blogging is a very important part of SEO that can be very beneficial to your business. It creates an even playing field among all businesses large and small. At Briodigital we can help you create a blog for your company website that will encourage customers and readers to return to your site for relevant information or purchases.