What do you mean by precise targeting?

Every month there are 30 billion searches performed on Google globally, many of which may not apply to you. Some precise targeting techniques include:

  • Keyword targeting - Targets users who are potentially interested in your business.
  • Ad Words - Ad Words offers targeting settings that will help to maximize your SEM performance.
  • Geo-targeting - Delivers content to a website user based on his or her geographic location.
  • Device targeting - Targets a specific type of device such as a desktop or laptop computer, smart phone or tablet and allows advertisers to personalize their messages and ads appropriately.
  • Ad scheduling- Targets during certain hours of the day or days of the week.