What things should I look for before choosing a SEO company?

Below are some things to look for before choosing a SEO company:

  • SEO is an ongoing process, and no company can guarantee 100% rankings since the search algorithms are beyond the company’s control. When making a choice, choose a company that offers realistic results. Stay away from SEO companies that promise overnight rankings or guaranteed rankings.
  • A company that has provided services for many clients will have sufficient experience and will know what works and what doesn’t. Choose a company that has been in business for several years. The length of time in business is indicative of their level of experience.
  • A reliable company will have case studies on-hand and be ready to provide them to you. The company’s case studies will help you understand their work and provide concrete examples of their performance, expertise and skills. Choose a company that is ready to provide their case studies.
  • A reliable company will answer all your questions and explain the details of their SEO strategy. Stay away from companies whose strategies seem manipulative or unethical.
  • SEO is changing all the time. Choose a company that is up-to-date with the latest SEO changes and new practices.