Creating and generating leads are important aspects of any business. However, finding and capitalizing on the leads is challenging. LinkedIn is considered one of the most powerful tools in connecting your business to qualified leads all over the world. LinkedIn’s new Lead Gen Forms have made collecting those leads easier than ever before.
LinkedIn Lead Gen Forms work with sponsored content campaigns to collect lead information. They pull information directly from the users’ profiles. When a user clicks on an ad, an in-app form automatically filled with information from his or her profile pops up. The user simply confirms the information and clicks submit.
The Benefits of LinkedIn Lead Gen Forms
They simplify the process for users:Rather than entering data manually, the lead forms autofill the requested information. By simply clicking submit, the user’s information is compiled and stored for future use.
They make it possible to collect additional information:The autofill and the unique information available through LinkedIn profiles allow the collection of additional information. Questions about location, job title and company can be added, making it possible to gather important information about interested customers.
They are mobile friendly:With an increasing number of people using smartphones, using LinkedIn Lead Gen Forms is the best way to generate leads. It automatically connects members with your offers and content.
They help manage leads and measure ROI:The information and lists in the LinkedIn Lead Gen Forms are downloadable. The LinkedIn’s Campaign Manager Tools help track the key metrics and measure the campaign’s success.
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