After being in business for over 25 years, a large and successful commercial painting contractor wanted to expand his business, purchase additional vans and expand his demographic by including residential properties. We consulted with him at length and we agreed that his website and content needed updating. He decided that he wanted to include blogs about the preparation, color choice and type of paints commonly used in both exterior and interior house painting projects.
The Outcome: In the past six months, his client list has doubled. Several of the commercial property managers or owners have asked his company to paint their homes and he has received positive feedback about the blog content our writers have created for his website. We also instituted a Pay Per Click campaign to increase website traffic, which generates profit faster than other online promotions. The campaign was successful, and his business has more than doubled in a year’s time.