Most webmasters and business owners compete for short keywords that best describe their website. It is difficult to rank highly in search results if your website only focuses on short keywords. Adding long tail keywords to the mix can improve your website’s rank.
If you own an SEO company, then you might target short keywords like “SEO services”. In addition to those short keywords, you could target longer keywords like “Search engine optimization service in New York”.
Long tail keywords take users to the specific information they seek. If you have a Google Analytics account, then you can observe long tail keywords people use to search for specific items. You might discover most of your website traffic comes from long tail keywords.
Place long tail keywords in page titles, headings and page content for proper optimization. To achieve better and long lasting SEO results, start targeting long term keywords.