SEO trends are constantly changing and evolving. To succeed in the game, you must stay one step ahead of everyone else. To stay competitive, you must be aware of search engine changes and adjust your content and SEO strategy accordingly.
The SEO industry is always changing so it is imperative to pay attention to the ways in which it is evolving. Here are some SEO trends that have recently been making headlines:
- Accelerated Mobile Pages (AMPs)
- Dense Content
- Personal Branding
- User Experience Optimization (UEO)
Accelerated Mobile Pages (AMPs) are an open-source protocol that allows webmasters to create pages capable of loading almost instantly on mobile devices. A handful of simple structural changes can make your site load up to four times faster while using eight times less data. Many Google sites have switched over to AMPs, as indicated by a small icon (lightening bolt). More and more brands are taking advantage of this option as it gives them more visibility.
Early content marketing efforts were focused on producing as much bit-sized content as possible, but people were becoming tired of reading the same content over and over again using different words. During the past few years there has been a surge in longer pieces that cover a topic comprehensively. More recently a new trend has evolved where the focus is on providing as much information as possible in the smallest possible place to appeal to the readers. This is called dense content.
Personal branding has been one of the core strategies for SEO for many years now. With a personal brand, you have an easier time securing guest posts, building user trust and driving more traffic to your website. Social media platforms like Facebook continue refining their algorithms to favor individual posts over branded posts. More and more companies and organizations are taking advantage of personal branding, which is leading to more opportunities as well as more competition.
User experience has always been important to Google. Google favors sites that are properly optimized for mobile devices, load quickly and ones where it’s clear that users are enjoying their experience. Google always favors pages that offer better user experiences overall.
Make sure that your SEO strategies are keeping up with the latest trends and staying competitive in the game.
BrioDigital, the SEO company in New York and Westchester, can make your website more visible. To know more about Search Engine Optimization, call us at 888-310-8074 or email us at firstname.lastname@example.org. You can also leave a message on our contact page. Our offices are located in White Plains, Manhattan and West Palm Beach. We also provide services in the Tri State Area.