It is important for every business owner to learn about Search Engine Optimization (SEO) to maximize their online presence. Sixty-three percent of Americans access the web each day and that number increases all the time. It is not enough to have an online presence if your website doesn’t show up on, or very near to, the first page of Google Search results. There are several reasons why your website may not be showing up in Google Search, including:

• The website is new and has not yet been indexed by Google: It can take a week or more for a search engine such as Google to update their search results. Google does not add all of the submitted URLs to their index and will not guarantee when they will appear in their index. If you have just built and launched your website, it can take up to four weeks for it to begin to show up in search engine results.
• Your website is not optimized for search engine crawling: When you submit the website to a search engine, a spider is sent to crawl it for content including meta content, keyword saturation, relevant content and other factors.
• Your keyword market is very competitive: Search engines help millions of people navigate the internet and find specific content in the billions of websites available to them. To make this easier, determine the most profitable keywords for your business and be aware of what it takes to move you to Page 1 ranking.
• Your website has been penalized and removed from Google: Google can temporarily or permanently remove your website from its index and search results for legal reasons or if the site does not meet its quality guidelines. It does this by deindexing or banning it, penalizing it if your pages can’t be found through direct search questions, or sandboxing it which results in a sudden and dramatic decrease in traffic.

If you want your website to rank on the first page of Google Search results, you will need to use SEO and SEO strategies to improve your ranking. Start with an SEO audit of your website which will demonstrate where you stand in terms of on-site optimization, off-site optimization and keyword selection. This can be accomplished by adding keywords to your website content, using meta-tags if you can do HTML coding, finding less competitive keywords, seeking out backlinks, having relevant content, analyzing your technical SEO and ensuring that you continually and consistently manage your SEO.

If all of this sounds a bit confusing, help is on the way. BrioDigital’s track record as it relates to SEO is unparalleled. Their experts know exactly how to get you the results you want and they understand what it takes to stay on top. Contact an experienced company that specializes in SEO and knows every way to optimize your site and increase website traffic. Our mission is your business’s success. We stay aware of the latest trends and technology and are available to you 24 hours a day and seven days a week. Call us at 888-310-8074 or email info@briodigital.com.