Banner advertising has come a long way since the first banner ad that was launched in October 27 in 1994 on Wired Magazine (then it was called hotwired.com). The banner advertising world has developed from the web banner ads you see your on your favorite publications, to social media ads like Facebook Banners, Instagram Sponsored Ads, Snapchat Geofilters and other social media ads.
What is a Banner Ad?
A banner ad, or a web banner, entails embedding an advertisement into a webpage. The ad consists of an image (.jpg, .png, .gif) or of a multimedia object (Flash or HTML5). Therefore, a banner ad can be static or animated.
Static Banner Ad: a simple image or visual that acts as the ad, but in the digital world you can click on the ad and it will take you to the website or landing page of the advertisement.
Animated Banner Ad: A programmatically generated display or sequential visual that creates the illusion that objects in the image are moving. It serves the same purpose as a static banner ad, to get noticed and make the user click on it.
When developing a banner ad you must take into account the elements that make up your brand’s identity. At Briodigital we can help you create a concept that communicates a consistent message that will be recognized and appreciated by the clients.
Banner ads are intended to increase traffic, create brand awareness, and generate leads. Also banner advertising allows you to retarget your audience with banner ads by placing ads in high traffic websites that offer interesting or useful content. However, the most important aspect of banner advertising is choosing the website to place the banner ad. It is highly recommend to advertise on websites that are in your industry’s niche.
A banner ad can be a key element in creating your brand’s identity. At Briodigital we will guide you through the process of creating a banner ad that will increase traffic and clients. We are dedicated to helping our clients reach success.