Understanding Geomarketing

Geomarketing, often referred to location-based technology, has opened up a myriad of possibilities for marketers. However, the process can be complicated and with new capabilities emerging all the time, can be challenging to implement. It is defined as any form of marketing that incorporates location intelligence to improve the odds that a specific message will Continue reading »

The Three Elements of a Successful SEO Campaign

A successful search engine optimization (SEO) campaign must have a solid foundation to endure the challenges from competitors and to keep up with constantly changing search engine algorithms. The three key components of a successful SEO campaign are: Good Quality Page Content: Websites with good quality content are one step closer to getting the best Continue reading »

Video Marketing – The Wave of the Future

BrioDigital The majority of consumers prefer video content to reading. Creative video advertising is shared on the Internet in very little time and gets millions of views. This is indicative of the shift toward e-learning and the new expression in curriculum development is “Show, don’t tell.” Vision is our most dominant sense and most information Continue reading »

Why Doesn’t My Website Show Up in Google Search?

BrioDigital It is important for every business owner to learn about Search Engine Optimization (SEO) to maximize their online presence. Sixty-three percent of Americans access the web each day and that number increases all the time. It is not enough to have an online presence if your website doesn’t show up on, or very near Continue reading »

Why Your Business Needs a Website

BrioDigital Small businesses and large businesses need a website if they are interested in growing their brand. Creating the perfect website or ecommerce store can make the difference between success and failure. Having a small business website is about providing something of value to people and most potential customers have come to expect some sort Continue reading »

Promoting Your Business on Social Media

BrioDigital Given the advertising power of social media, it’s no wonder that many small business owners are interested in promoting their businesses on social media websites. It is not necessary to have thousands of followers in your account. The first step is to create an online presentation that explores your business products or services both Continue reading »