What are some techniques frequently utilized by marketers to produce good rankings?

The following techniques are frequently utilized by marketers to produce good rankings:

Listing a Website

  • This ensures that your site is registered with local directory listings and with the three major search engines: Google, Yahoo and Bing.

Search Engine Optimization

  • This is used to increase the number of visitors to a website.
  • Through SEO, businesses connect their websites with specific keywords to generate traffic.

Pay Per Click Advertising

  • This is an advertising model through which successful companies sell advertising space on their sites. Advertisers only need to pay for impressions that result in visitors.

Paid Inclusion in Search Engines

  • In this case, search engine providers are paid to list their websites in search results.