Situation: Large Law Firm had two branded names. Each firm had 8 locations. One of the firms was a franchised branded name. Their advertising and marketing were heavily concentrated in Cable Television Advertising, Yellow Pages and local newspaper advertising. Their websites were designed by a graphics company with not much thought given to behavioral marketing.

Strategy: BrioDigital was hired for Search Engine Optimization. We rebuilt both sites. Both sites were in excess of two hundred pages. We started with an aggressive plan for Search Engine Optimization
for both sites. We rebuilt both sites and reorganized each site so that each practice area was easily accessible. We installed forms in strategic places on the site. We noticed a 100% increase in forms being filled out. Traffic started to increase from search terms. Larger cases were coming to the firm. Brain injury cases came within 30 days. The websites started taking on life and SEO outperformed all other medias combined