Briodigital consulted with the owner of a local advertising marketing agency that had been in business for over 25 years. The owners of the agency had started the business before the internet had really changed the landscape of marketing and advertising. They now wanted to appeal to a wider demographic by investing in developing high quality website content in a site that was easy to negotiate for any demographic. We decided that the best course of action was to run a Search Engine Marketing Campaign (SEM) and pay search engines and directories to add a new and improved website to its database. Leaving nothing to chance, we also placed paid advertisements on the search engine results pages.
The Outcome: Since the initial consultation, the marketing agency’s client list has increased by over 20% and their demographic widened from their local market to state-wide recognition. The new website was easy to understand, easily navigable and included a forum where questions could be asked and answered on line.