The Difference Between SEO and Content Marketing


SEO and content marketing are two important tools in digital marketing. When used correctly, the chances of succeeding online are greatly increased. Many businesses have trouble discerning between SEO and content marketing. If you want to succeed in your online marketing campaign, it is important that you know the differences between the two.

SEO is the process of increasing a website’s rank for relevant terms on the search results page of a search engine (SERP), including Google, Bing, Yahoo and others. It encompasses strategies such as optimizing on-page elements, using local keywords, improving user experience, building high-quality links and maintaining a social media presence.

Content marketing is the process of creating content on a website to attract and acquire a clearly defined audience for marketing purposes. Content can be anything that can be published online such as a blog post, article, guide, infographic, video, podcast and banner.

SEO focuses on the design, structure and behavior of a website while content marketing focuses on getting a website more exposure online by using content.

For a successful SEO marketing strategy, you should make sure that your website has the proper titles, URLs and descriptions, loads fast, has an easy-to-use menu and the images have proper tags. In content marketing strategies, you should decide what kind of content to publish, how to present it and how to promote it online to your target audience.

Briodigital can help you optimize your website and increase traffic. We have been running successful SEO campaigns for years and know what it takes to get you ranked. Our team is dedicated to your success. Call 888-310-8074.

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