Video Marketing – The Wave of the Future

The majority of consumers prefer video content to reading. Creative video advertising is shared on the Internet in very little time and gets millions of views. This is indicative of the shift toward e-learning and the new expression in curriculum development is “Show, don’t tell.” Vision is our most dominant sense and most information transmitted to our brain is visual. There are several reasons for this including:

  • Visual Processing: In large part, the human brain is devoted to processing visual information. The brain responds faster and the information is retained in the mind for a longer time.
  • Learning Through Demonstration: Abstract or challenging concepts and information that may be difficult to understand in text are learned much faster by processing a visual demonstration of the information.
  • Contextualization: Videos make a visual representation of the real world and are useful in converting abstract theories into visuals.

According to Wyzowl statistics, 63% of businesses have begun using video content marketing and 82% of those businesses believe that video marketing is an integral and important part of their strategy. It is one of the most versatile and profitable digital marketing tools available. Adding a product video on your landing page increases conversions by 80% and leads directly to sales. To date, 83% of businesses say that video provides a great return on investment. In the past, video production was done by experts in the field. Now, anyone with a smart phone can make a video. Most search engines report that the production quality of a video is not as important as the content. Consumers report that videos give them more confidence to purchase products or services online.

Google loves videos and you are 53 times more likely to show up on Page 1 of Google Search results if you embed a video on your website. Videos increase the time visitors spend on your website. Ninety percent of consumers watch videos on their mobile devices. They are an effective tool for learning because today’s consumer is typically too busy to read long product or service descriptions. Video ads are also very effective on social media platforms.

Let our experts help you create a video that will attract viewers to your website and drive more sales. Our video experts are dedicated to helping you brand your business and have the skills and knowledge to grow your business and give you a significant return on your investment. Call BrioDigital at 888-310-8074 or email info@briodigital.com. We have a proven track record, and the skills and determination, to make your business successful and we are available 24 hours a day and seven days a week.

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