Why a Good Web Design is Important for Your Business

web design

A web design is one of the most important components of your online presence. It represents your business. People identify you and your business with your web design. A web design is vitally important for your business for the following reasons:

Navigation and usability

Although your website may have all the necessary information if users cannot easily find what they are looking for they may go somewhere else. Users judge your website within seconds of seeing it. If your website is confusing, chaotic or cluttered, it will take only a second to have them hit the “back” button and navigate directly to a competitor’s website. A good rule of thumb is for your navigation to be as spontaneous as possible.

Customer service and trust

Your website is the digital face of your business and it’s important to make a good first impression. A well-designed website is critical for gaining more customers.


There are millions of websites available that may be offering the same service as you or have the same business. If your site looks amateurish and a direct competitor’s site looks professional, potential customers will choose your competitor.

Consistency and coherency

If the pages of your website look different, or use different fonts, or are laid out in a confusing way, it is a major distraction for users. One of the underlying goals of a web design is to minimize any distractions on your website because even the slightest discrepancy or inconsistency can result in a lost lead.

Search engine optimization

Your web design elements and practices not only influence how your website is published but also affect how search engine spiders crawl and index your website. If your on-page SEO fundamentals are not adequate, then you will be fighting an uphill battle for visibility from the start. The best way to ensure proper web design practices and search engine visibility is to get the help of a web design company.

Are You Looking for Help with Web Design? Contact Us.

At BrioDigital, our web development team specializes in the art of behavioral marketing. While we build beautiful websites, we also recognize that a beautiful website is not enough. We coordinate our designs with a flair for online marketing so that every piece of real estate on your website is geared to ensuring that your potential customers stay on your website long enough to become your customers. Call 888-310-8074 or email info@briodigital.com.

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