Briodigital met with a young woman who was starting a business in the fashion industry. As a stylist, she wanted to offer her services to anyone who felt that they needed to update and improve their style and appearance. Although her budget was on the smaller side, we both decided that the best way to expand her business and attract more visitors to her website was to build her brand as quickly as possible. To that end, we used social media channels such as Twitter, Instagram, Facebook, Snapchat and Pinterest to market her brand. We also stressed the importance of staying on trend by including blogs focusing on the latest fashion trends.
The Outcome: Less than six months later, our fashion guru hired an assistant to help her with her growing list of clients. Although our fashion guru’s business was in Brooklyn, New York, her newer clients are coming from Manhattan, Long Island and Queens. She is excited and enthusiastic about her future in the fashion industry.