People check their email daily. In fact, some people check their email multiple times a day. Therefore, it may be in your company’s best interest to run a well thought out email marketing campaign. It presents more opportunities for your business and drives a better return on investment. At a fraction of the cost of traditional media email marketing can create deeper relationships with a wider audience.
Reasons to run an email marketing campaign:
By segmenting your contacts based on their lead status, demographics, location or any other data you have the ability to control exactly who sees the email. Targeting emails ensures that the content is specifically suited for each customer based on his/her needs.
Increases Brand Awareness
Consumers are exposed to your business and your brand with each email that is sent. Your business will consistently build value with strategic planning, smart design, and targeted content.
Subscribers can share your deals, offers and news with their friends with a simple click of the forward button. This allows your brand to gain more exposure and credibility.
Email marketing, draws precise and valuable metrics, including delivery rates, open rates, click-to-delver rates and subscriber retention rates. These metrics are insights about customers behaviors and interests. Therefore, you can further target a marketing strategy towards more successful campaigns and topics of interest by using the information your consumers are most responsive to.
The return on investment is the most appealing advantage of email marketing. There are no print costs, not postage fees, no advertising rates. According to the Direct Marketing Association, email marketing brings in $40 for every $1 spent.
In today’s world of business almost everything has gone digital, and email marketing is a tool that is overlooked by many companies. Email marketing is a targeted, shareable, credible, measurable and cost-effective way to create better opportunities for your business. So let Briodigital be your trusted marketing advisor that offers proper guidance to create a strategic approach and strong message so your business can benefit from email marketing.