Situation: Painting Company targets affluent market
Strategy: BrioDigital profiled client base to learn the trends of current clients. We created a television campaign to target affluent potential clients. We rebranded the firm and installed new branding on all collateral. We designed vinyl wraps for trucks with pictures of completed work on the vehicles. Tracking telephone numbers were installed on all media and all results were tracked. The website was marketed though search engine optimization and google AdWords. The client experienced such success that he did not have to lay off workers in the winter months. The marketing extended their traditional painting season. They saw a 250% increase in projects and revenue.