Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising as part of a SEO strategy exists because digital real estate is valuable and becomes more valuable all the time. If you want to put an ad on a billboard, you will have to pay for that spot. If you want to run a television commercial, you will have to pay for that air space. The internet is no different. Some websites offer prime digital real estate and you must also pay for that. To avoid paying a fortune, businesses will choose an advertiser-friendly model that gives a marketer the option of paying only if someone clicks on their ad. Businesses use PPC to get the word out about what they’re advertising, and many brands use it to get them a top spot on the search result pages.

The cost of PPC depends on many factors, including the ad network you’re using, the keywords you have chosen and your own budget. Ads on Google generally cost more than ads on Bing because Google is much more widely used. Generally, you must pay for each click and some clicks are less than $1.00 while others can be more than $50. On many networks, you can set a budget on a ‘per day’ basis. When you reach that limit, the network will turn off your ads until the next day.

It is risky to try and ‘do it yourself’ when it comes to PPC advertising. It is both and art and a science to run a successful PPC campaign. If you are interested in running an effective campaign and want to maximize conversions and generate a health return on investment (ROI), professional guidance is key. A qualified SEO company will help you create the right campaign by assisting you with keyword research, bidding strategies, graphics and ad content. Companies like BrioDigital know all the tricks of the trade and will know precisely what works and what doesn’t. There is much to know, such as targeting a specific age range, gender, income or education level, targeting specific people who are searching for the products or services you offer, targeting specific job titles or roles in a company, targeting by specific interests or sites that were visited or past behavior, and targeting by specific location.

Leave it to the experts to help you determine what an average PPC budget is, the best keywords for your PPC campaign, the number of keywords to have per PPC group, how long it takes to see results and how to avoid common mistakes. Call BrioDigital at 888-310-8074 or email We have the knowledge, skill and determination to make your business successful!

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