Given the advertising power of social media, it’s no wonder that many small business owners are interested in promoting their businesses on social media websites. It is not necessary to have thousands of followers in your account. The first step is to create an online presentation that explores your business products or services both offline and online. Approximately 50% of people are using social media to promote their business, 35% are actively engaged in the search engine optimization (SEO) process and 15% are advertising online.

Many people believe that you must be active on every social media platform. However, this is dependent upon the type of business you have and your particular niche. Creating a page on a social media platform is vital. You must include all the important information related to your business in an engaging, interesting and professional manner. You should also build a strong network such as LinkedIn to expand your business network and get the best results. Connecting to the right people, your target demographic, is an integral part of successful online marketing. You can restrict your business website page on social media by using GEO-tagging. For example, if you are interested in appealing to a target demographic of social media users 25 to 45 years of age, you are able to focus on this age demographic. You can also focus on a specific geographic area if you are interested in advertising your services or products locally.

Your website should link to most social media platforms. You may also incorporate links to all your social media pages on your website so that people on other social media websites can visit your website directly and like or comment on your page. Important updates, services and timely notices can be shared easily as well. It’s a good idea to keep your social media posts focused on your brand to avoid seeming self-centered or overly promotional. You may want to find an ‘influencer’ or someone you believe your targeted audience trusts and email that person to see if they would be interested in your product or service. If so, they can create content around it and you can then integrate their content into your platforms. Humor is a great way to engage your audience because funny content is frequently shared. Humor makes it feel as if your ‘branded’ content isn’t conspicuously branded. People are sometimes suspicious of ‘branded’ content but if you make sure to make it entertaining and educational, you can interest your audience in buying what you are selling.

If you have decided to expand your customer base by using search engine optimization techniques, professional SEO is the best way to do it. Briodigital is a client-focused, results-oriented and full service digital and production company. Our team of experts are creative, innovative, insightful and experienced. We develop websites and programs designed to produce effective and efficient results and we offer 24-hour technical support. Call us for additional information at 888-310-8074 or email info@briodigital.com.