Small businesses and large businesses need a website if they are interested in growing their brand. Creating the perfect website or ecommerce store can make the difference between success and failure. Having a small business website is about providing something of value to people and most potential customers have come to expect some sort of digital presence when deciding what products or services they want to purchase. In today’s fast-paced environment, a business without a website is at a severe disadvantage.
Ninety percent of consumers claim that online reviews influence what they will buy. Therefore, having customer testimonials on your website is a great way to make an impact on future customers. You don’t want to depend solely on sites such as Yelp or FourSquare for reviews about your products or services when you can control the narrative on your own website. You cannot control what others say about you but you can influence public perception by creating your own story on your website.
A company blog helps your target audience understand your message, mission and personality and including Facebook, Twitter and Instagram icons on your website help you to share your content with visitors. Your competitors have websites and approximately 72% of consumers start their buying experience with research and recommendations they see online.
Your online website is open 24 hours a day and 7 days a week, including holidays. Brick and mortar stores usually don’t stay open all the time and people may decide to do their shopping at midnight or 3:00 am. Your website can showcase your products or services which can be displayed in detail with beautiful photos and images. The more content you offer potential consumers, the easier it is for them to choose your business over other businesses with less impressive websites.
Most importantly, successful websites position your business to reach thousands of potential consumers for far less than what you would spend to mail brochures or embark on any labor intensive advertising campaign. Almost every household in the US has a computer and most people rely on their computer to provide information on almost anything they wish to buy. Without a creative and ‘easy-to-navigate’ company website, your potential customers will look elsewhere for their information.
Make sure that your website is truly representative of your business in the most creative way possible by hiring a SEO company that has consistently achieved great results. BrioDigital is an experienced company that specializes in SEO and has a team of experts with a proven track record. At BrioDigital, we will help you create the perfect website for your business, optimize your site and increase website traffic. We know what it takes to get you ranked and we are dedicated to your business’s success. Call us at 888-310-8074 or email firstname.lastname@example.org.